With the war ending and soldiers coming home, it was only fitting that the "Roarin' Twenties" was a very celebretory time period. And of course celebration goes hand in hand with spending money. This idea of spending money to make money became an overnight sensation because it worked so well. Billboards seemed to pop up and litter previously empty highway horizons. Obviously when a tactic is proven to work and every company uses it effectively, someone finds a way to get an edge on their competition. This edge essentially was using psychologists to find what the people wanted to see and how to make the best and most effective advertisements. These psychologists were brought in and did mental tests on what appealed to people and what didn't. Along with finding what people wanted, companies tried to find who wanted what. Research was done to see what groups of people were interested in buying what products, and then why those groups wanted to buy those products. An example would be that middle aged working men would be more likely to buy a suit than a young child, while a child may be subject to having a higher demand for say an ice cream cone than a stay-at-home middle aged mother. These techniques are still used today in finding what "type" of people would be interested in what products.
After the war, general circulation magazines dropped the theme of reform and picked up on the. Hoping to attract serious newsreaders, Henry Luce began publishing "Time" in 1923. New tabloid newspapers launched after the war, like the "New York Daily News" Tabloids like the "New York Daily News" was created to distort the truth into something that people really want to read by making it what they thought was more interesting.
Coca-Cola serves as a good example of how product advertising changed over this forty-year period. When first introduced in the 1880s, the product was marketed as a medicine, with claims that it cured headaches, and that it "revived and sustained" a person. Seeking to build repeat business and brand loyalty, by the 1920s the company emphasized it as a refreshment and a "fun food". Consumers demanded the cola at soda fountains Today Coca-Cola is one of the largest and most visible companies in the world thanks to its successful advertisement campaigns.
After the war, general circulation magazines dropped the theme of reform and picked up on the. Hoping to attract serious newsreaders, Henry Luce began publishing "Time" in 1923. New tabloid newspapers launched after the war, like the "New York Daily News" Tabloids like the "New York Daily News" was created to distort the truth into something that people really want to read by making it what they thought was more interesting.
Coca-Cola serves as a good example of how product advertising changed over this forty-year period. When first introduced in the 1880s, the product was marketed as a medicine, with claims that it cured headaches, and that it "revived and sustained" a person. Seeking to build repeat business and brand loyalty, by the 1920s the company emphasized it as a refreshment and a "fun food". Consumers demanded the cola at soda fountains Today Coca-Cola is one of the largest and most visible companies in the world thanks to its successful advertisement campaigns.
Pictured above is an advertisement of "Old Gold Cigarettes". One very popular advertisement method used in this ad is taking a very recognizable figure to the average populous. Pictured here is Babe Ruth who is needless to say, one of if not the most popular sports figure to both young people and old during the time period.